Portfolio: Ad Copy

click on images to view samples

Client: Vancouver Career College

Project Description: This was a fun project in that it required me to craft new copy for existing artwork. The client had already invested in a concept that wasn't working, and so my task was to create new copy (and a new concept) that would explain the artwork while highlighting the key selling points of Vancouver Career College.

Click image to download the ads.

Client: Presley & Partners

Project Description: Presley & Partners is an accounting firm that contacted me because they were struggling to recruit quality employees. The firm was impressed with the quality of applications it received after this ad appeared in a provincial accounting magazine. In fact, Presley & Partners ended up with not one, but two great new employees!

Client: Cumberland Veterinary Clinic

Project Description: These were two ads that Cumberland Veterinary Clinic placed to promote its 15th anniversary. One ran in the Comox Valley, the other in Campbell River, 45 minutes north. We wanted to have some fun with these ads and create something that would get noticed while not taking itself too seriously. Mission accomplished!

Client: Lazo Barber Shop

Project Description: The client feared that people either didn't know that Lazo Barber Shop existed or that it existed solely for military personnel. I was hired to create an ad that would attract attention and get the word out that Lazo Barber Shop was open to the public. I created a number of concepts, from which one final ad was created, and I also designed and coordinated printing of the final ad.