Portfolio: Ad Copy

click on images to view samples

Client: University Canada West

Project Description: An ad promoting UCW's post-grad MBA program to appear in the University of Victoria's Engineering Students' Handbook. The project also involved a corresponding landing page.

(The last line refers to the iron ring that's given to every Canadian Engineering grad at an Iron Ring Ritual)

Client: Comox Valley Regional District

Project Description: This was the second in a series of six ads and articles on water safety to promote CVRD swim lessons.

Client: Vancouver Career College

Project Description: This was a fun project in that it required us to craft new copy for existing artwork. The client had already invested in a concept that wasn't working, and so our task was to create new copy (and a new concept) that would explain the artwork while highlighting the key selling points of Vancouver Career College.

Click image to download the ads.

Client: Presley & Partners

Project Description: Presley & Partners is an accounting firm that contacted us because they were struggling to recruit quality employees. The firm was impressed with the quality of applications it received after this ad appeared in a provincial accounting magazine. In fact, Presley & Partners ended up with not one, but two great new employees!

Client: Safe & Sound Window Film

Project Description: The client wanted an ad that would help promote his line of safety and security window film. In the aftermath of the Japanese earthquake/tsunami, I suggested an editorial-style ad. This ad ran in a special emergency preparedness section of the Nanaimo News Bulletin.

Client: CDI College

Project Description: First we created a concept for ad copy that could be used in a variety of different-sized online click-though ads. Then I adjusted the copy to fit each size. The art department did the rest!