Professional Copywriting Portfolio:
Ad Copy

click on images to view samples

Client: University Canada West

Project Description: An ad promoting UCW's post-grad MBA program to appear in the University of Victoria's Engineering Students' Handbook. The project also involved a corresponding landing page.

(The last line refers to the iron ring that's given to every Canadian Engineering grad at an Iron Ring Ritual)

Client: Comox Valley Regional District

Project Description: This project consisted of a series of six ads and articles on water safety to promote CVRD swim lessons. Ad design by Brand & Bridge Creative Services.

Click here to download the ads.

Client: Campbell River Hearing Clinic

Project Description: The challenge of this ad was to replicate in print the difficulty that people with hearing loss have following conversations. The ad earned rave reviews form several hearing equipment manufacturers and other hearing professionals.

Client: The Eminata Group

Project Description: An ad for the Eminata Group, which delivers post-secondary education across Canada under several brands.

Click here to download.

Client: Vancouver Career College

Project Description: This was a fun project in that it required us to craft new copy for existing artwork. The client had already invested in a concept that wasn't working, and so our task was to create new copy (and a new concept) that would explain the artwork while highlighting the key selling points of Vancouver Career College.

Click image to download the ads.

Client: Presley & Partners

Project Description: Presley & Partners is an accounting firm in the Comox Valley that hired me to help produce an employee recruitment ad. This ad generated a number of highly qualified applicants and made the hiring process much easier for the firm's partners.

Client: Safe & Sound Window Film

Project Description: The client wanted an ad that would help promote his line of safety and security window film. In the aftermath of the Japanese earthquake/tsunami, I suggested an editorial-style ad. This ad ran in a special emergency preparedness section of the Nanaimo News Bulletin.

Client: Chad's West Coast Grill & Bar

Project: Advertorial to announce the restaurant's new breakfast service