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Professional Copywriting Portfolio:
Media Releases
click on images to view samples
Click here for real testimonials on the power of my media releases!
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Client: Mookers.com
Project Description: A BC developer had just launched a new web app for runners, cyclists and triathletes that works with Garmin GPS devices. I researched relevant media and distributed various versions of the release. This blitz created quite a buzz around mookers, which was featured by the Vancouver Sun, Canadian Cycling Magazine, Trifuel.com and others. |
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Client: The Wine Cottage
Project Description: The Wine Cottage took home a silver medal at the world's largest amateur winemaking competition and its owners wanted to spread the word. Mission accomplished. |
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Client: Comox District Co-op
Project Description: Comox District Co-op wanted a media release to advertise its annual members' barbecue, where they'd be giving out dividend cheques worth $400,000. At the same time, the release was to highlight the benefits of membership and attract new members. |
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Client: Union Street Grill
Project Description: Union Street Grill wanted a media release to promote its new 2-page gluten-free menu. |
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Client: Balsam Way Bookkeeping
Project Description: Sherri-Lee Mathers, of Balsam Way Bookkeeping, had just become the Comox Valley's first Certified Professional Bookkeeper. She hired us to spread the word. |
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Client: Mad Chef Cafe
Project Description: The Mad Chef Cafe was opening its doors for the first time in downtown Courtenay, and they needed a press release that would capture the excitement of their brand and attract a crowd. This release did both!
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For more samples, visit my blog
"We’d been holding our Farmside market for a few weeks but with only limited success. Then, the day after Ryan’s media release hit the local papers, the customers all of a sudden came in droves. We recorded our most successful day yet, and we established relationships with a lot of new customers.”
Heather McWilliam
Tannadice Farms |